Marketing Automation Specialist in Dublin at Curtiss-Wright

Date Posted: 10/18/2019

Job Snapshot

Job Description


The Opportunity | Marketing Automation Specialist


Our Dublin facility is looking for a Marketing Automation Specialist to join our Marketing Communications team. The Marketing Automation Specialist will develop, schedule, administer and deploy email nurture, promotional and account-based campaigns ensuring all campaigns are executed on time.


The ideal candidate will have a strong understanding of integrated marketing campaigns, retention, loyalty strategies, cross/up selling promotions and the buyer's journey. They will have a solid understanding of regulatory compliance and reporting against key performance measures.


Position Responsibilities



  • Manage marketing automation solutions and identify automation opportunities.

  • Plan and map the buyer journey/demand waterfall to optimize campaigns through use of sales and marketing systems including Pivotal CRM, Predictive Account-based Marketing, and Oracle's Eloqua Marketing Automation system

  • Leverage A/B/N testing and analytics techniques to optimize email campaigns.

  • Clearly communicate requirements and capabilities to other teams with a strong focus on internal customer satisfaction and external customer experience.

  • Collaborate with colleagues across the organization to coordinate, launch and report on campaigns

  • Segment audiences, analyze data and optimize campaigns to increase effectiveness

  • Ensure compliance to email regulations including GDPR, CASL, CAN-SPAM Act, etc.

  • Assist with implementation of new automation software as required.

  • Generate and analyze monthly and quarterly reports

  • Negotiate contracts and pricing as required.

  • Coach marketing team members to advance their marketing automation skills


Requirements



  • Experience with enterprise level Marketing Automation Systems and CRM tools.

  • Good understanding of Eloqua Business Insights and Google Analytics.

  • Good understanding of databases and system integrations (CRM, Marketing Automation Systems, Artificial Intelligence tools, etc.)

  • Understanding of Google Tag Manager, UTM tracking

  • Excellent interpersonal and communication skills; including a bias toward action.

  • Process-oriented - both in following existing processes as well as creating new ones

  • Knowledge of industry best practices for marketing automation and the ability and desire to learn new tools quickly

  • Strong understanding of Microsoft Office products (Excel, PowerPoint, Word)

  • Clear understanding of data management and audience building efforts.

  • Strong analytic problem-solving skills and ability to manage complex projects.

  • Strong knowledge of data compliance on GDPR/ CASL and related legislation.

  • Bachelor degree in Marketing, Communications, or related field.


Experience



  • 2-3 years of demonstrated experience with Oracle's Marketing Automation Platform (Eloqua)

  • 2-3 years of data analytics/data mining/segmentation experience in B2B environment

  • Buyer Intent Monitoring/Predictive Account Based Marketing system experience would be an asset

  • Project Management experience required

  • Up-to-date on the latest trends, best practices, and governances in marketing automation


This position may require exposure to information which is subject to US export control regulations such as the International Traffic in Arms Regulations (ITAR). All applicants must meet eligibility requirements of the ITAR and of Ireland.


Curtiss-Wright values diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you require accommodation due to a disability at any time during the recruitment and/or assessment process, please contact Talent Acquisition opens an email client application and we will make all reasonable efforts to accommodate your request


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